Marketing Plan & Implementation For Community College
A community college is seeking a marketing agency to provide the following marketing plan development services:
Creative Planning and Strategy
– In prior campaigns, has spent roughly annually on production and placement for all marketing activities including printing and mailing.
– In the past two years, this effort has been focused around social media advertising, local and regional radio, television, and retargeting combined with a broadcast buy of similar value
Online Marketing Services
– Pay per click and keyword analysis
– Social Media Marketing (Facebook, Instagram, Twitter, Snapchat, LinkedIn)
– YouTube Pre-roll, Hulu and similar TV alternatives
– Additional relevant online marketing services as suggested by the vendor
Estimated Budget: $75,000
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