You’re here to grow your business, and we’re here to help. Here’s our top tips for making that happen.

Take Action

Perhaps the most obvious tip of them all, but make sure you take action when you get your opportunities. These aren’t time limited, and you aren’t competing with lots of other businesses, but it’s important to make sure you follow up on your opportunities to have a chance of winning the business!

It’s really obvious, but it’s easy to get complacent and to forget to engage your prospects. It’s about building relationships so it can take a bit longer, but you have to start the conversation to have a chance.

Be Personal

When you approach an opportunity to build a relationship, make sure you use the info we’ve given you as your competitive advantage. You now know what their pain points are, so you’ve got the upper hand. Don’t go in like a bull in a china shop with “we heard you’re struggling with x”. But take the conversation in that direction in an organic way, knowing that you’re not wasting your time because you already know the issue.

Show them you understand their problems, build trust, and show your expertise at the same time.


If you’re getting too many opportunities to manage yourself, get your team involved in following up and building an understanding with potential clients. If you have a dedicated sales team or business development person then even better – their role can be to support you on your Hugo opportunities each week as it gives them a great starting point to plan their week around.

Give Us Feedback

If some opportunities are far better than others, or you do get anything that isn’t as relevant as you hoped then let us know. We’re always keen to learn more about your business so that we can make our opportunities as tailored as possible – so lets keep the conversation going!